Search Engine Optimisation
Every site that Squire design is set up to ensure all the SEO opportunities are maximised. We use WordPress which allows you easily to update your key words, page titles and meta tags throughout your site. We also advise you on what you need to do on a regular basis to ensure your site is being optimised. Finally we provide training to your staff on how to manage SEO.
Banner Ads (Display Advertising)
At Squire we can create various forms of online display advertising including banner ads for your brand. We use Flash design to ensure your ads are eye catching and interactive. Our excellent design team will ensure that your ads get attention and a high click through rate.
Google Analytics
Before you design a new website, set up your site’s SEO or plan a PPC campaign you must know what keywords are going to get a good response to your campaigns. Squire can provide a Keyword Research service where we will tell you what terms are being used most by your potential customers online. This is a crucial part of any website or emarketing project.
Email Marketing
When it comes to email marketing design and content are the most important elements. We begin by working out your objectives of the email campaign and then we advise on the content areas that should be included. Finally, we look at the design which can be set up as an email template that can be reused or a once of design. With our partners we can provide an online system that will allow you to store your data base, send your emails and analyse your campaign results.
Social Media Strategy
Social Media is an area that most brands want to be involved in, but many do not know how to approach these campaigns. Squire will work with you to agree your Social Media objectives and expectations, and to advise on the resource required to run these campaigns. We can also provide training on the main Social Media platforms for your staff.
Video Production
Mark Swaine the MD of Squire is passionate about video design and production. We have created engaging corporate videos for companies such as Diageo, Telefonica, and O2. We will work with you to devise the concept and the content, then we will film and produce the final video.
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Mobile Marketing
The most popular use of smartphones in Ireland, as performed by 46% of users on a daily basis, is searching online. Squire offer and integrate Mobile advertising, smartphone banner ads, iPhone apps design, mobile websites and Mobile e-Commerce as part of any digital strategy.
